ZAOZUO INDIGO SHOWROOM
LOCATION:BEIJING, CHINA
ARCHITECTURE AREA:2,431㎡
USE TYPE: SHOWROOM
ARCHITECTURAL DESIGN:DAMU DESIGN
DESIGN:SUMMER 2015
STATUS:COMPLETED SPRING 2016
PRINCIPAL:HAI LIN
PROJECT TEAM:KAILIU,XIAJIN,ALEJANDRO CIRUGEDA,ISABEL DRIESSEN,ANTHEA DU,JINGZHI TAN,ZIRUI ZHANG,CHANGHUA SONG
Just as the redefinition of new life, furniture and furniture throughout the way of life, is no longer a short-term intensive demand, but a little into the delicate life. With such a feeling, it will be the world's first store, and it will be grandly opened in the bank of the embankment to bring you a more perfect life.
It is a Chinese design home brand founded in September 2014 by top design management talents from China and Europe.
Create and create, that is, to combine China's rich and efficient supply chain resources, the world's top design resources and Internet technology to open circulation and production processes, to provide the young new middle class with "world design", "fine quality" and "moderate price" Furniture home products.
In Chinese, there is also a “choosy” meaning, which encourages users to bravely pursue idealistic lifestyles. Instead of sticking to the existing environment, they choose products with rough quality, and they can have a “homemade” living environment.
In this mood, it will be built as the world's first store in the bank of the embankment, looking forward to bring more new lifestyles.
In the endless stream of the influx of the bank, the world's first store magically turned into a converter between reality and imagination, the overall space with white cells to build the base, giving a simple and refreshing visual sense of space. As the only protagonist, the product is interlaced in horizontal space and vertical space. With a near-naked “sugar” image, it only shows the product itself more directly and more realistically.represents a unique new creation of a new aesthetic, a bit of sweat for the creation of new industries, and the creation of new energy by positive energy. The creative work expresses his brand view, and combines the simple appearance, the unique artistic and the superb functionality, and is simple and precise.